The Evolution of Time Keeping

In the year 1998 Anton Kraft had the idea of creating watches that are different from anything else ever seen: LED Displays and a new time reading system that will revolutionise the watch market. Despite the non-existing technical resources or opportunities at the time he registered for a legal protection of his ideas.

Because of the initial time reading system being based on the IT code for all computers – the binary code – with the numbers 0 and 1, the brand name was born.

Considered the leading name in design & fashion orientated watches, the brand has been a pioneer of innovation and style since the beginning. Instead of following the –so called- trends on the watch market, the main objective is to create something unique and different. Anton Kraft’s idea was to create a watch line perfect for independent people who follow their own unique path in life and trend-setters who express their individuality by the way they dress. From the very beginning, Anton Kraft ignored style-dictators and consumer forecasts of the fashion or watch establishment.

Since 2001 THE ONE has not only been an innovator in modern watch styles and fashion. We have changed the signs of the time as well. In creating THE ONE watches we created an evolution – a logical development towards reading and perceiving time.

With the introduction of our analog watches we have simply expanded this philosophy: perfection, precision, diversity.

THE ONE is one of the world’s fastest growing brands, and is present in 29 countries with over 3000 points of sale.

And this is just the beginning… Join the evolution.